Nivedita Saboo, founder and chief designer at her eponymous label Nivedita Saboo Couture, has always been a creative and intuitive artist at heart.

Her passion for design, clothing, and accessories led her to pursue the study of fashion design at the prestigious National Institute of Fashion Technology (NIFT, New Delhi). She graduated at the top of her class as a gold medalist in the year 2000.

Her first professional experience was with Arvind Brands as the youngest head designer for international brands like Arrow, Lee, and Wrangler.

Nivedita launched her label Nivedita Saboo Couture in 2002 with a modest setup of just one tailor and a sewing machine. Driven by her creative genius, technical skills, and business acumen, she has grown the label into a design house that has now received international acclaim.

Nivedita Saboo Couture’s flagship stores in Kalyani Nagar, Pune, and Juhu Tara Road, Mumbai, are spread over 10,000 square feet of luxury retail space delivering unforgettable personalised shopping experiences.

Over the years, the label has developed into a self-sustaining cosmos with more than 200 in-house skilled artisans, designers, merchandisers, and retail experts. Together, the team brings to life innovative collections from artistically detailed sketches.

A sharp and edgy design language with an extensive study of fit that blends new-age technology with Indian craftsmanship defines the design ethos at Nivedita Saboo Couture.

With the brand’s expertise in understanding its clients’ personalities and lifestyles, the design house excels in designing distinct pret, business, travel, resort, and couture collections. The Nivedita Saboo team takes pride in creating world-class luxury wardrobes for over 18000 empowered men and women from around the globe.

Seventeen years later, Nivedita Saboo continues to impact lives on national and international platforms.

Nivedita has presented stellar collections at international platforms such as London Fashion Week, Paris Fashion Week, Swim week Colombo, Cannes film festival and has also showcased in Milan, Hong-Kong,Malaysia and Seoul. National platforms like Bangalore Fashion Week, Pune Fashion Week, Rajasthan Heritage Week, Bombay Times Fashion Week and the Millionaire asia showcase at the Mahalaxmi Race Course, Mumbai have seen her edgy collections take center stage.

She is the Fashion Director for the Times of India for its global Mr World and Mr Supranational pageants. The highlight being, India won its first Mr World title under her fashion directorship in 2016.

One of her crowning moments on her journey has been her appointment as the official fashion designer for the Commonwealth Games, New Delhi, in 2010.

Nivedita Saboo is the Founding Curator for the Global Shapers Community of the World Economic Forum. She is the recipient of the prestigious Bharat Gaurav Award and the Suryadatta National Award for her contribution to the fashion industry and society.

Nivedita Saboo is a believer in sustainability and is initiating sustainable solutions within the brand, the fashion industry, and student communities all over India.

Her latest initiative has been the launch of “Nivedita Saboo Cares,” her response to the global challenge caused by the COVID’19 pandemic. Having repurposed her factories and facilities, she has created India’s first certified face mask, researched and produced by her to help flatten the curve.

From capturing hearts on the most coveted red carpets across the globe, to dressing up real-life heroes, the label embodies its mission to inspire every individual to become the best version of themselves and use design to add value to life.

We Inspire Every Individual We Dress To Be The Best Version Of Themeselves!